Ruben Reyna - Ruben Reyna Insurance Agency - Case Study
Farmers Insurance agent Ruben Reyna asked me to design a superhero persona for him with which to create fun imagery for his website as well as marketing posters and digital promotional pieces. Having known Ruben personally for many years, I came up with two very distinct concepts for him: one an Iron Man-inspired professional with armor over a suit-and-tie – something of a literal insurance-agent-turned-superhero with very modern hi-tech overtones – and the other something that played more to Ruben’s casual appearance and lively personality as a San Antonio born-and-raised hometown boy, a concept that lent itself much more to classic superhero iconography. Both concepts held a lot of value in my view and could work equally well for Ruben’s marketing and branding intent. So rather than come to a very painful decision on which one to present him, I chose to develop a high-level strategy of my own within which to use both: the tech-armor concept, which I lovingly dubbed Tomorrow Man, would be used to promote Ruben’s Life and Business Insurance offerings while the San Antonio themed, baseball cap wearing Alamo City Man would be used for the more humble offerings of Auto and Property Insurances.
Once I was able to present it all to Ruben, he fell in love and even began to develop ideas of his own around the use of the two concepts. The pinups you see here were just the first round of marketing imagery Ruben had me develop, and there is more to come!
Art Pinups
Hand-drawn and colored digital art prints created in direct collaboration with the client. Sketches are provided free of charge to ensure concept cohesion.
Pricing:
- $180 per pinup for single character/basic gradient background in full color.
- $120 per pinup for black-and-white/line art only.
- Additional charges:
- Complexity (detailed background, additional characters): Quoted at the time of order.
- Rush jobs (deadlines within 10 days): $30 surcharge per pinup.
- Discounts:
- $15 off per pinup for orders of two.
- $20 off per pinup for orders of three or more.
- Payment: 50% upfront and 50% after proof of completion.
Comic Book Pages
- Hand-drawn and colored digital comic book pages created in direct collaboration with the client. Sketches/page thumbnails are provided free of charge to ensure concept cohesion.
- Pricing:
- $250 per page for 4–6 panel pages in full render/color.
- $200 per page for black-and-white/line art only.
- Additional charges:
- Complexity (additional panels/complex designs): Quoted at the time of order.
- Rush jobs (deadlines within three weeks): $50 surcharge per page.
- Script development/writing assistance: $30 per page.
- Discounts:
- $15 off per page for orders of two.
- $20 off per page for orders of three or more.
- Payment: 50% upfront and 50% after proof of completion.
Business Logos
- Description: Customized digital text files and/or graphic logos created in collaboration with the client. Sketches are provided free of charge to ensure concept cohesion.
- Pricing:
- $140 per logo for simple shape/text logo with basic colors.
- Additional charges:
- Complexity: Quoted at the time of order.
- Rush jobs (deadlines within 10 days): $20 surcharge per logo.
- Discounts:
- $15 off per logo for orders of two.
- $20 off per logo for orders of three or more.
- Payment: 50% upfront and 50% after proof of completion.
Business Marketing Packages
- Description: Customized digital logos, graphics, and visual marketing elements designed collaboratively based on a rollout plan.
- Pricing: Fully customized based on the elements requested; quoted at the time of order.